About

SEAM was born from a simple philosophy: fashion should not be fleeting. Our designs begin with materials that already exist — jackets, trousers, forgotten fabrics — and are reimagined into pieces with permanence. Every creation is both unique and intentional: crafted with an eye for detail, and a respect for the fabric’s past. We believe sustainability is not a trend but a quiet strength, woven into design that stands on its own.

The Designer

With over seven years of experience in the fashion industry, I've seen first-hand the volume of waste it produces — from unused sampling stock to discarded garments with life still left in them. I founded this brand to be part of the solution, not the problem. My approach to design was shaped early on by my time at Junky Styling during my placement year — one of the pioneering upcycling labels in the UK. That experience opened my eyes to what fashion could be when it broke from convention and embraced innovation, sustainability, and story. Every piece I create is guided by that same ethos — rethinking the value of materials, and designing not for mass production, but with intention, purpose, and respect for resources. Camilla Sandbach, Founder SEAM

The Fabrics

We work only with materials that still have more to give. These include lightly used textiles, deadstock, sampling offcuts, and fabric items that previously served a different function entirely — such as outdoor gear or garments. Some pieces carry the marks of a previous life — subtle fading, softened textures, or individual wear patterns — details that add to their character, not detract from it. We do not consider these signs of imperfection. Instead, we see them as part of the material’s story — and of yours, as it continues in a new form.

The Process

Every piece begins with a careful selection of materials — chosen for quality, texture, and potential. Each fabric is cleaned, reimagined, and thoughtfully transformed through a hands-on process of cutting, sewing, pressing, and finishing. We embrace design as a dialogue with the material: decisions are made as we work, allowing the unique properties of each textile to guide the final outcome. Scraps and thread offcuts are saved for future use, ensuring as little as possible goes to waste. Once sold, we encourage customers to extend the life of their piece through home repairs, and we’re working to offer a dedicated repair service for all our products. Because we believe responsibility doesn’t end at the point of sale — it continues for as long as the item exists.